Put yourself in the shoes of the craft beer consumer.
In every city you visit, breweries ask you to use their map, participate in their ale trail, buy their passport, download their app.
EVERY city. In EVERY state.
It’s exhausting and overwhelming.
Wouldn’t it be nice if there were one solution that could be used to locate breweries, redeem incentives, participate in ale trails, and reward you for being an active supporter of the industry anywhere in the country?
Craft. Differently.
Welcome to Crackem!
Our founder’s vision is to provide a national platform that blends convenience for the consumer with practicality for breweries.
By leveraging a unified platform, local marketing efforts gain national impact, directly connecting breweries with traveling enthusiasts – a valuable and previously less accessible market segment.

Aubrey Perry
Founder/CEO